BMW Korea will launch a blockchain-based bonus program in South Korea. Users will be rewarded for purchases and will be able to use points to access events and discounts.
According to the publication
Korea Herald, the Korean branch of German automaker BMW, will soon launch a blockchain-based bonus program in the country. The BMW Vantage rewards program will allow customers to accumulate bonus points and use them to pay for products or receive discounts on services offered by the program.
Customers who buy BMW models for the first time can get between 300,000 and 900,000 points per purchase. Those who buy used BMW cars are also eligible for bonus points based on the market value of these cars.
Users will be able to earn membership points through the game and other social features in the automaker’s mobile app. Members of the program can use their points to get discounts on scheduled car maintenance and other services provided by BMW partner companies.
In addition, “high-level” users will also be able to receive invitations to events organized by the company. BMW Korea notes that while the Vantage app will initially only be available in South Korea, the program will later be rolled out worldwide. The company says that testing of the app is currently underway and it will be launched before the end of this year.
Launching an app on the blockchain is not BMW’s first technology – related initiative. Last month, it became known that BMW and VeChain are creating
a blockchain-based platform for tracking vehicle information. In addition, BMW tested a blockchain to improve vehicle mileage control in collaboration with DOVU back in 2018.
Last spring, the company began working with the Tribe blockchain startup accelerator, and also announced plans to launch the PartChain platform for tracking auto parts deliveries.